Carol Vernallis

Carol vernallis is a theorist that outlined many key features of music videos. Music videos generally synchronise images to the rhythm of the music, vernallis states that the videos exhibit- "quick cutting or editing on the beat." This is seen in a number of music videos such as 'the white stripes - seven nation army' which i will be analysing. This video also includes a vast number of scenes and quick edits. Vernallis stated "Edits in music video come far more frequently than in film." Vernallis also explored the difference in editing between film and music video - "music video editing bears a far greater responsibility for many elements than does classic Hollywood film editing" She also noted the balance between narrative and performance - "...the editing in a music video works hard to ensure that no single element (the narrative, the performance, the star, the lyrics, the song) gains the upper hand"