Graphic Match
"Such an edit joins two shots through shared compositional elements such as colour and shapes, irrespective of content... music video can use graphic matches so freely because the genre has no reason to draw attention to its materials and production methods: the viewer can revel in an interesting edit, in a nice shape shared by two images and in the cleverness of the director's and the editor's work, any of which might draw us away from the narrative of a Hollywood movie. the graphic match can highlight elements of a popular song."
Dolly shot "most music videos make sure extensive use of the dolly that a static shot seems anomalous. The dolly shot keeps the video moving it starts almost invariably as soon as the video begins, and only cease towards the end. It provides a simple way for a music video to catch and sustain a song's momentum"
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