Use of camera

Track/Dolly

The camera moves towards of away from the subject

Pan

Pivoting of the camera from one side to the otherr almost in a scanning motion, whilst generally used to follow a moving subject it can also be used to create a speed when taken from a low angle, this can also be referred to as a whip pan

Tilt

Pivoting the camera vertically, used to create low and high angle shots and to either increase or decrease the subject's power.

Rolling shot

Rotating the camera to tilt the image diagonally and create the feeling of disorientation.

Arc

Moving the camera in an arc around the subject, this is another disorientation effect.

Hand held shot

Shot using hand held camera or a steadicam, used to create an effect of realism.

Jump Cuts

This involves the camera remaining static but cutting between two different times and frames, This causes the video to break from the realistic view and draws our attention to

30 Degree Rule

Similar to a jump cut the camera cuts to a different shot however rather than remaining static the angle has slightly altered, this angle will be a difference of no more than 30 degrees.

180 Degree Rule

Breaking the 180 degree rule would be to cut from one scene to the same scene but from an angle of over 180 degrees. This can confuse the audience and is a key way to break from reality.

Graphic Match

Frequently used in music videos, a focus on something and then a cut to something similar creates fluidity and links two scenes with ease.

Match On Action

A match on action is when one action is filmed followed by a cut to another character repeating this action or doing something similar. This creates the feeling of on going action.

Low Angle Shots

More often used in music videos than in films particularly in perfermance shots to create the effect that you are the audience looking up at the performer.

Intertextuality

Referring to another piece of media text within a media text